As of August 2023, little more than half – 53 percent – of radio listeners surveyed in Brazil reported paying attention to the broadcasters' audio advertising.
Percentage of listeners paying attention to the broadcasters' audio advertising in Brazil as of August 2023
Characteristic
Share of listeners
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among radio listeners in the metropolitan areas of Belo Horizonte, Campinas, Curitiba, Florianópolis, Fortaleza, Goiânia, Porto Alegre, Recife, Rio de Janeiro, Salvador, São Paulo, Vitória, and the Federal District
Supplementary notes
* Statista calculated the figure based on the source's data.
The source does not specify the number or age of the respondents or the survey type.
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Statista. (September 20, 2023). Percentage of listeners paying attention to the broadcasters' audio advertising in Brazil as of August 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1415248/share-listeners-attention-audio-ads-brazil/
Statista. "Percentage of listeners paying attention to the broadcasters' audio advertising in Brazil as of August 2023." Chart. September 20, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1415248/share-listeners-attention-audio-ads-brazil/
Statista. (2023). Percentage of listeners paying attention to the broadcasters' audio advertising in Brazil as of August 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1415248/share-listeners-attention-audio-ads-brazil/
Statista. "Percentage of Listeners Paying Attention to The Broadcasters' Audio Advertising in Brazil as of August 2023." Statista, Statista Inc., 20 Sep 2023, https://www.statista.com/statistics/1415248/share-listeners-attention-audio-ads-brazil/
Statista, Percentage of listeners paying attention to the broadcasters' audio advertising in Brazil as of August 2023 Statista, https://www.statista.com/statistics/1415248/share-listeners-attention-audio-ads-brazil/ (last visited July 22, 2024)
Percentage of listeners paying attention to the broadcasters' audio advertising in Brazil as of August 2023 [Graph], Statista, September 20, 2023. [Online]. Available: https://www.statista.com/statistics/1415248/share-listeners-attention-audio-ads-brazil/