During a survey among audio advertising listeners in Brazil published in October 2024, over half (or 55 percent) reported paying attention to ads made for the audio format. Additionally, 38 percent of respondents said they already purchased or searched for a product or service due to an audio ad.
Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024
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Kantar Ibope Media. (October 9, 2024). Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1415248/share-listeners-attention-audio-ads-brazil/
Kantar Ibope Media. "Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024." Chart. October 9, 2024. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1415248/share-listeners-attention-audio-ads-brazil/
Kantar Ibope Media. (2024). Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1415248/share-listeners-attention-audio-ads-brazil/
Kantar Ibope Media. "Percentage of Listeners Paying Attention and Responding to Audio Advertising in Brazil as of October 2024." Statista, Statista Inc., 9 Oct 2024, https://www.statista.com/statistics/1415248/share-listeners-attention-audio-ads-brazil/
Kantar Ibope Media, Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024 Statista, https://www.statista.com/statistics/1415248/share-listeners-attention-audio-ads-brazil/ (last visited December 26, 2024)
Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024 [Graph], Kantar Ibope Media, October 9, 2024. [Online]. Available: https://www.statista.com/statistics/1415248/share-listeners-attention-audio-ads-brazil/
