According to a survey conducted in Japan in June 2023, around half of the respondents aged 15 to 39 years old had purchased a product or service after seeing a promotional posting on social media. Among those in their thirties, 12 percent stated to have done so more than five times, which was a higher share than among other age groups.
Share of people who purchased something after seeing a promotional posting on social media in Japan as of June 2023, by age group
*All respondents had previously stated that they had seen PR postings of influencers, entertainers, or aggregate accounts on social networking services.
Survey question: "Did you ever purchase something after seeing a PR posting of an influencer, entertainer, or aggregate account?"
Sample size of age groups:
15 to 19 years: n=200
20 to 29 years: n=200
30 to 39 years: n=200
40 to 49 years: n=200
50 to 59 years: n=200
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PR Times. (July 25, 2023). Share of people who purchased something after seeing a promotional posting on social media in Japan as of June 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1415209/japan-share-of-people-who-purchased-something-after-seeing-a-pr-posting-on-social-media-by-age-group/
PR Times. "Share of people who purchased something after seeing a promotional posting on social media in Japan as of June 2023, by age group." Chart. July 25, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1415209/japan-share-of-people-who-purchased-something-after-seeing-a-pr-posting-on-social-media-by-age-group/
PR Times. (2023). Share of people who purchased something after seeing a promotional posting on social media in Japan as of June 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1415209/japan-share-of-people-who-purchased-something-after-seeing-a-pr-posting-on-social-media-by-age-group/
PR Times. "Share of People Who Purchased Something after Seeing a Promotional Posting on Social Media in Japan as of June 2023, by Age Group." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1415209/japan-share-of-people-who-purchased-something-after-seeing-a-pr-posting-on-social-media-by-age-group/
PR Times, Share of people who purchased something after seeing a promotional posting on social media in Japan as of June 2023, by age group Statista, https://www.statista.com/statistics/1415209/japan-share-of-people-who-purchased-something-after-seeing-a-pr-posting-on-social-media-by-age-group/ (last visited December 22, 2024)
Share of people who purchased something after seeing a promotional posting on social media in Japan as of June 2023, by age group [Graph], PR Times, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1415209/japan-share-of-people-who-purchased-something-after-seeing-a-pr-posting-on-social-media-by-age-group/
