According to a survey conducted in Japan in June 2023, more than a quarter of the respondents see promotional postings of influencers, entertainers, or aggregate accounts on social media almost every day. The combined share of people who stated that they see such postings at least on a weekly basis amounted to 65 percent.
Frequency of seeing promotional postings on social media in Japan as of June 2023
*All respondents had previously stated that they had seen PR postings of influencers, entertainers, or aggregate accounts on social networking services.
Survey question: "How often did you see PR postings of influencers, entertainers, or aggregate accounts in the past year?"
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PR Times. (July 25, 2023). Frequency of seeing promotional postings on social media in Japan as of June 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1415198/japan-frequency-of-seeing-pr-postings-on-social-media/
PR Times. "Frequency of seeing promotional postings on social media in Japan as of June 2023." Chart. July 25, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1415198/japan-frequency-of-seeing-pr-postings-on-social-media/
PR Times. (2023). Frequency of seeing promotional postings on social media in Japan as of June 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1415198/japan-frequency-of-seeing-pr-postings-on-social-media/
PR Times. "Frequency of Seeing Promotional Postings on Social Media in Japan as of June 2023." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1415198/japan-frequency-of-seeing-pr-postings-on-social-media/
PR Times, Frequency of seeing promotional postings on social media in Japan as of June 2023 Statista, https://www.statista.com/statistics/1415198/japan-frequency-of-seeing-pr-postings-on-social-media/ (last visited December 21, 2024)
Frequency of seeing promotional postings on social media in Japan as of June 2023 [Graph], PR Times, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1415198/japan-frequency-of-seeing-pr-postings-on-social-media/
