Quarterly online sales of luxury hair accessory on Tmall in China 2020-2023

Published by
Xin Ou,
Feb 23, 2024
Alibaba's B2C platform Tmall recorded sales of high-end hair accessories amounting to about eight million yuan in the second quarter of 2023, the highest in the past three years. China's high jewelry market has seen a swift recovery since COVID-19 restrictions were lifted.

Online sales value of high-end hair accessory on Tmall in China from 3rd quarter of 2020 to 2nd quarter of 2023 (in million yuan)

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Release date

June 2023

Region

China

Survey time period

Q3 2020 to Q2 2023

Supplementary notes

The term luxury hair accessory here refers to products with a price above 1,000 Yuan.

One yuan equals to approximately 0.14 U.S. dollars and 0,13 euros (as of September 2023).

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