Online sales of fashion jewelry on Douyin in China Q2 2023, by price range

Published by
Xin Ou,
Feb 23, 2024
Around 57 percent of fashion jewelry sold on China's short video platform Douyin was under 200 yuan in the second quarter of 2023. In that quarter, only about a quarter of fashion jewelry on Douyin was priced over 500 yuan.

Breakdown of online sales value of fashion jewelry on Douyin in China in 2nd quarter 2023, by price range

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Release date

June 2023

Region

China

Survey time period

Q2 2023

Supplementary notes

One yuan equals to approximately 0.14 U.S. dollars and 0,13 euros (as of September 2023).

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