Online sales of fashion jewelry on Douyin and Tmall in China 2021-2023

Published by
Xin Ou,
Feb 23, 2024
In the second quarter of 2023, Alibaba sold around 2.5 billion yuan of fashion jewelry online through its B2C e-commerce platform Tmall, slightly lower than the same quarter the year prior. In comparison, around 1.65 billion yuan worth of fashion jewelry was sold in Douyin in the second quarter of 2023.

Online sales value of fashion jewelry on Douyin and Tmall in China from 4th quarter 2021 to 2nd quarter 2023 (in billion yuan)

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Release date

June 2023

Region

China

Survey time period

Q4 2021 to Q2 2023

Supplementary notes

One yuan equals to approximately 0.14 U.S. dollars and 0,13 euros (as of September 2023).

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