In 2023, around 19.16 million people in Germany were very ready to spend money on gardens. Figures varied during the timeline, though they increased in the last two years. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people in Germany with a high willingness to spend money on gardens from 2019 to 2023
(in millions)
Characteristic
People in millions
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Information on population: Base: German-speaking population aged 14 years and in private households at the main place of residence in the Federal Republic of Germany.
Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
Further information on methodology available here.
This question was asked during the survey in the following wording: „One is ready to spend money on some things, while others are less important. Which items from this list are so important to you that you are ready to spend a lot on it? Subject: Garden."
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IfD Allensbach. (June 19, 2023). Number of people in Germany with a high willingness to spend money on gardens from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/1415089/gardens-money-spending-willingness-germany/
IfD Allensbach. "Number of people in Germany with a high willingness to spend money on gardens from 2019 to 2023 (in millions)." Chart. June 19, 2023. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/1415089/gardens-money-spending-willingness-germany/
IfD Allensbach. (2023). Number of people in Germany with a high willingness to spend money on gardens from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/1415089/gardens-money-spending-willingness-germany/
IfD Allensbach. "Number of People in Germany with a High Willingness to Spend Money on Gardens from 2019 to 2023 (in Millions)." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1415089/gardens-money-spending-willingness-germany/
IfD Allensbach, Number of people in Germany with a high willingness to spend money on gardens from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/1415089/gardens-money-spending-willingness-germany/ (last visited July 24, 2024)
Number of people in Germany with a high willingness to spend money on gardens from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1415089/gardens-money-spending-willingness-germany/