Gardens: willingness to spend Germany 2024

In 2024, around 18 million people in Germany were very ready to spend money on gardens. Figures varied during the timeline, though they increased in the last two years.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people in Germany with a high willingness to spend money on gardens from 2019 to 2024 (in millions)

Characteristic	People in millions
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Release date

June 2024

More information

Region

Germany

Survey time period

2019 to 2024

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population aged 14 years and in private households at the main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
2024: 23,485 respondents, representing 70.48 million people

Further information on methodology available here.

This question was asked during the survey in the following wording: „One is ready to spend money on some things, while others are less important. Which items from this list are so important to you that you are ready to spend a lot on it? Subject: Garden."

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