As of the third quarter of 2023, almost 50 percent of online users in the Netherlands declined cookies on websites sometimes. Furthermore, over 34 percent were concerned about how companies might use their online data. About 23.3 percent said they used a virtual private network (VPN) to access the internet at least some of the time.
Attitudes and actions of online users in the Netherlands regarding online privacy as of 3rd quarter 2023
Characteristic
Share of internet users
Decline cookies in websites at least some of the time
49.5%
Express concern about what is real vs. what is fake on the internet*
40.1%
Worry about how companies might use their online data
34.5%
Use a tool to block advertisements on the internet at least some of the time
30.9%
Use a virtual private network (VPN) to access the internet at least some of the time
23.3%
0%5%10%15%20%25%30%35%40%45%50%55%
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DataReportal, & Meltwater, & We Are Social. (February 1, 2024). Attitudes and actions of online users in the Netherlands regarding online privacy as of 3rd quarter 2023 [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1415080/online-adults-attitudes-data-privacy-netherlands/
DataReportal, und Meltwater, und We Are Social. "Attitudes and actions of online users in the Netherlands regarding online privacy as of 3rd quarter 2023." Chart. February 1, 2024. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1415080/online-adults-attitudes-data-privacy-netherlands/
DataReportal, Meltwater, We Are Social. (2024). Attitudes and actions of online users in the Netherlands regarding online privacy as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1415080/online-adults-attitudes-data-privacy-netherlands/
DataReportal, and Meltwater, and We Are Social. "Attitudes and Actions of Online Users in The Netherlands regarding Online Privacy as of 3rd Quarter 2023." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1415080/online-adults-attitudes-data-privacy-netherlands/
DataReportal & Meltwater & We Are Social, Attitudes and actions of online users in the Netherlands regarding online privacy as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1415080/online-adults-attitudes-data-privacy-netherlands/ (last visited April 25, 2025)
Attitudes and actions of online users in the Netherlands regarding online privacy as of 3rd quarter 2023 [Graph], DataReportal, & Meltwater, & We Are Social, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1415080/online-adults-attitudes-data-privacy-netherlands/
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