A 2023 survey carried out in the United States showed that 87 percent of Amazon Prime shoppers own the Prime membership, while a significant number of U.S. shoppers uses other retail memberships, too. 49 percent of surveyed respondents paid for Target Cicle earnings reward. Amazon's main competitor Walmart was not in the top ten, as only 20 percent of Prime shoppers were Walmart+ members.
Retail memberships owned by Amazon Prime shoppers in the U.S. in 2023
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Numerator. (July 27, 2023). Retail memberships owned by Amazon Prime shoppers in the U.S. in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1415054/retail-memberships-of-amazon-prime-shoppers-united-states/
Numerator. "Retail memberships owned by Amazon Prime shoppers in the U.S. in 2023." Chart. July 27, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1415054/retail-memberships-of-amazon-prime-shoppers-united-states/
Numerator. (2023). Retail memberships owned by Amazon Prime shoppers in the U.S. in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1415054/retail-memberships-of-amazon-prime-shoppers-united-states/
Numerator. "Retail Memberships Owned by Amazon Prime Shoppers in The U.S. in 2023." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1415054/retail-memberships-of-amazon-prime-shoppers-united-states/
Numerator, Retail memberships owned by Amazon Prime shoppers in the U.S. in 2023 Statista, https://www.statista.com/statistics/1415054/retail-memberships-of-amazon-prime-shoppers-united-states/ (last visited December 21, 2024)
Retail memberships owned by Amazon Prime shoppers in the U.S. in 2023 [Graph], Numerator, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1415054/retail-memberships-of-amazon-prime-shoppers-united-states/
