E-commerce user penetration in the alcoholic drinks industry U.S. 2024, by segment

Published by Statista Research Department, Dec 4, 2024

Within alcohol e-commerce, hard seltzer had the highest user penetration rate in the United States in 2024, at nearly 16 percent. That same year, it was estimated that wine e-commerce user penetration stood at nine percent, compared to a penetration rate of seven percent for spirits.

E-commerce user penetration in the alcoholic beverages industry in the United States in 2024, by segment

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Supplementary notes

*Estimates as of April 2024.
Data provided by Statista Market Insights are estimates.

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