During an April 2024 survey among business-to-business (B2B) and business-to-consumer (B2C) marketing strategy leaders across industries in the United States, 38 percent named quality audience targeting data as an advantage of direct mail. Three other factors tied for second place: Being easy to track attribution and performance, the ability to integrate with digital campaigns, and the flexibility with its creative aspect and format, each chosen by 35 percent of respondents.
Leading advantages of direct mail according to marketing strategy leaders in the United States as of April 2024
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SeQuel Response. (July 1, 2024). Leading advantages of direct mail according to marketing strategy leaders in the United States as of April 2024 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1414935/direct-mail-advantages-united-states/
SeQuel Response. "Leading advantages of direct mail according to marketing strategy leaders in the United States as of April 2024." Chart. July 1, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1414935/direct-mail-advantages-united-states/
SeQuel Response. (2024). Leading advantages of direct mail according to marketing strategy leaders in the United States as of April 2024. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1414935/direct-mail-advantages-united-states/
SeQuel Response. "Leading Advantages of Direct Mail According to Marketing Strategy Leaders in The United States as of April 2024." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1414935/direct-mail-advantages-united-states/
SeQuel Response, Leading advantages of direct mail according to marketing strategy leaders in the United States as of April 2024 Statista, https://www.statista.com/statistics/1414935/direct-mail-advantages-united-states/ (last visited October 31, 2024)
Leading advantages of direct mail according to marketing strategy leaders in the United States as of April 2024 [Graph], SeQuel Response, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1414935/direct-mail-advantages-united-states/
