As of April 2023, nearly 60 percent of consumers surveyed in Brazil said creativity was out-of-home (OOH) advertisements' most remarkable characteristic. Almost one-third mentioned the use of technology, whereas little more than one-quarter cited brand updates and price deals. According to the same 2023 study, about 80 percent of consumers in Brazil interacted with outdoor ads.
Most remarkable characteristics of out-of-home (OOH) advertising according to consumers in Brazil as of April 2023
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PROPMARK. (August 30, 2023). Most remarkable characteristics of out-of-home (OOH) advertising according to consumers in Brazil as of April 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1414916/top-characteristics-out-of-home-advertising-brazil/
PROPMARK. "Most remarkable characteristics of out-of-home (OOH) advertising according to consumers in Brazil as of April 2023." Chart. August 30, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1414916/top-characteristics-out-of-home-advertising-brazil/
PROPMARK. (2023). Most remarkable characteristics of out-of-home (OOH) advertising according to consumers in Brazil as of April 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1414916/top-characteristics-out-of-home-advertising-brazil/
PROPMARK. "Most Remarkable Characteristics of Out-of-home (Ooh) Advertising According to Consumers in Brazil as of April 2023." Statista, Statista Inc., 30 Aug 2023, https://www.statista.com/statistics/1414916/top-characteristics-out-of-home-advertising-brazil/
PROPMARK, Most remarkable characteristics of out-of-home (OOH) advertising according to consumers in Brazil as of April 2023 Statista, https://www.statista.com/statistics/1414916/top-characteristics-out-of-home-advertising-brazil/ (last visited December 22, 2024)
Most remarkable characteristics of out-of-home (OOH) advertising according to consumers in Brazil as of April 2023 [Graph], PROPMARK, August 30, 2023. [Online]. Available: https://www.statista.com/statistics/1414916/top-characteristics-out-of-home-advertising-brazil/
