In the United States, the majority, almost 80 percent, of baby boomer apparel consumers stated that customer ratings and reviews was the channel that was the most influential to them when shopping in 2023. More than half of respondents stated that they consider recommendations from friends and family when purchasing clothes, while 47 percent admitted they are influenced by customer videos and photos.
Leading channels and influences Boomers consider when purchasing apparel in the United States in 2023
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PowerReviews. (September 25, 2023). Leading channels and influences Boomers consider when purchasing apparel in the United States in 2023 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1414911/us-top-influences-boomers-clothing-shopping/
PowerReviews. "Leading channels and influences Boomers consider when purchasing apparel in the United States in 2023." Chart. September 25, 2023. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1414911/us-top-influences-boomers-clothing-shopping/
PowerReviews. (2023). Leading channels and influences Boomers consider when purchasing apparel in the United States in 2023. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1414911/us-top-influences-boomers-clothing-shopping/
PowerReviews. "Leading Channels and Influences Boomers Consider When Purchasing Apparel in The United States in 2023." Statista, Statista Inc., 25 Sep 2023, https://www.statista.com/statistics/1414911/us-top-influences-boomers-clothing-shopping/
PowerReviews, Leading channels and influences Boomers consider when purchasing apparel in the United States in 2023 Statista, https://www.statista.com/statistics/1414911/us-top-influences-boomers-clothing-shopping/ (last visited December 25, 2024)
Leading channels and influences Boomers consider when purchasing apparel in the United States in 2023 [Graph], PowerReviews, September 25, 2023. [Online]. Available: https://www.statista.com/statistics/1414911/us-top-influences-boomers-clothing-shopping/
