Top considerations for Boomers when purchasing clothing in the U.S. 2023

Published by Statista Research Department, Sep 26, 2023
In the United States, the majority, almost 80 percent, of baby boomer apparel consumers stated that customer ratings and reviews was the channel that was the most influential to them when shopping in 2023. More than half of respondents stated that they consider recommendations from friends and family when purchasing clothes, while 47 percent admitted they are influenced by customer videos and photos.

Leading channels and influences Boomers consider when purchasing apparel in the United States in 2023

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Release date

September 2023

Region

United States

Survey time period

June 2023

Number of respondents

25,452 respondents*

Supplementary notes

Date of release is the date of access.

*Respondents consist of 25,452 U.S. consumers

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Statistics on " Fashion e-commerce in the United States "

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Overview

5

Leading players

7

Consumption

8

Apps

4

Spotlight: Resale

4

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Topics

Fashion e-commerce in the United StatesBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce in Canada
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