Top reasons Gen X return clothing items online in the U.S. 2023

Published by Statista Research Department, Sep 26, 2023
In 2023, Generation X shoppers gave insight on the main reasons why they return online apparel purchases in the United States. The leading reason for returning a purchase was due to not liking the sizing of the clothes, with more than 35 percent of respondents citing this. A quarter of online fashion consumers returned their order due to the items not looking as they thought they would, and only about 12 percent bought the same item in different sizes and returned the ones that did not fit.

Leading reasons Generation X consumers return online apparel orders in the United States in 2023

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Release date

September 2023

Region

United States

Survey time period

June 2023

Number of respondents

25,452 respondents*

Supplementary notes

Date of release is the date of access.

*Respondents consist of 25,452 U.S. consumers that have made a return within the last 90 days.

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Topics

Fashion e-commerce in the United StatesBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce in Canada
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