As of August 2023, almost 80 percent of consumers surveyed in Brazil reported interacting with out-of-home (OOH) advertising. Nearly 70 percent said they bought the advertised product or service, while 40 percent searched for information about the featured brand. OOH's monthly reach in Brazil stood at 89 percent in 2023.
Leading responses to out-of-home (OOH) advertising among consumers in Brazil as of April 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PROPMARK. (August 30, 2023). Leading responses to out-of-home (OOH) advertising among consumers in Brazil as of April 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1414908/top-out-of-home-advertising-brazil/
PROPMARK. "Leading responses to out-of-home (OOH) advertising among consumers in Brazil as of April 2023." Chart. August 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1414908/top-out-of-home-advertising-brazil/
PROPMARK. (2023). Leading responses to out-of-home (OOH) advertising among consumers in Brazil as of April 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1414908/top-out-of-home-advertising-brazil/
PROPMARK. "Leading Responses to Out-of-home (Ooh) Advertising among Consumers in Brazil as of April 2023." Statista, Statista Inc., 30 Aug 2023, https://www.statista.com/statistics/1414908/top-out-of-home-advertising-brazil/
PROPMARK, Leading responses to out-of-home (OOH) advertising among consumers in Brazil as of April 2023 Statista, https://www.statista.com/statistics/1414908/top-out-of-home-advertising-brazil/ (last visited July 22, 2024)
Leading responses to out-of-home (OOH) advertising among consumers in Brazil as of April 2023 [Graph], PROPMARK, August 30, 2023. [Online]. Available: https://www.statista.com/statistics/1414908/top-out-of-home-advertising-brazil/