As of August 2023, almost 80 percent of consumers surveyed in Brazil reported interacting with out-of-home (OOH) advertising. Nearly 70 percent said they bought the advertised product or service, while 40 percent searched for information about the featured brand. OOH's monthly reach in Brazil stood at 89 percent in 2023.
Leading responses to out-of-home (OOH) advertising among consumers in Brazil as of April 2023
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PROPMARK. (August 30, 2023). Leading responses to out-of-home (OOH) advertising among consumers in Brazil as of April 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1414908/top-out-of-home-advertising-brazil/
PROPMARK. "Leading responses to out-of-home (OOH) advertising among consumers in Brazil as of April 2023." Chart. August 30, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1414908/top-out-of-home-advertising-brazil/
PROPMARK. (2023). Leading responses to out-of-home (OOH) advertising among consumers in Brazil as of April 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1414908/top-out-of-home-advertising-brazil/
PROPMARK. "Leading Responses to Out-of-home (Ooh) Advertising among Consumers in Brazil as of April 2023." Statista, Statista Inc., 30 Aug 2023, https://www.statista.com/statistics/1414908/top-out-of-home-advertising-brazil/
PROPMARK, Leading responses to out-of-home (OOH) advertising among consumers in Brazil as of April 2023 Statista, https://www.statista.com/statistics/1414908/top-out-of-home-advertising-brazil/ (last visited November 23, 2024)
Leading responses to out-of-home (OOH) advertising among consumers in Brazil as of April 2023 [Graph], PROPMARK, August 30, 2023. [Online]. Available: https://www.statista.com/statistics/1414908/top-out-of-home-advertising-brazil/
