In the United States, millennial consumers of clothes gave insight on what channels influence them when purchasing clothes in 2023. An extensive share of respondents, 90 percent, value costumer ratings and reviews before purchasing clothes, while around 85 percent are influenced by costumer photos and videos. Recommendations from friends and family is an important factor for more than 50 percent of millennial apparel consumers.
Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023
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PowerReviews. (September 22, 2023). Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1414807/us-top-influences-millennials-clothing-shopping/
PowerReviews. "Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023." Chart. September 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1414807/us-top-influences-millennials-clothing-shopping/
PowerReviews. (2023). Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1414807/us-top-influences-millennials-clothing-shopping/
PowerReviews. "Leading Channels and Influences Millennial Consumers Consider When Purchasing Apparel in The United States in 2023." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1414807/us-top-influences-millennials-clothing-shopping/
PowerReviews, Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023 Statista, https://www.statista.com/statistics/1414807/us-top-influences-millennials-clothing-shopping/ (last visited December 22, 2024)
Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023 [Graph], PowerReviews, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1414807/us-top-influences-millennials-clothing-shopping/
