In 2023, the average engagement rate on Instagram Reels for accounts with between 100 thousand and 500 thousand followers stood at 6.59 percent. Reels engagement dropped off slightly for accounts with between one million and five million followers, but for accounts that had over five million followers the average Reels engagement rose to 8.09 percent.
Average Instagram Reels engagement rate worldwide in 2023, by number of followers
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Average Instagram Reels engagement rate
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According to the source: "the formula to calculate the Instagram Reels engagement rate can be written as follows:
[(Number of likes + number of comments + number of shares + number of saves) / views ] X 100"
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The Influencer Marketing Factory. (September 12, 2023). Average Instagram Reels engagement rate worldwide in 2023, by number of followers [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1414801/global-instagram-reels-engagement-number-followers/
The Influencer Marketing Factory. "Average Instagram Reels engagement rate worldwide in 2023, by number of followers." Chart. September 12, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1414801/global-instagram-reels-engagement-number-followers/
The Influencer Marketing Factory. (2023). Average Instagram Reels engagement rate worldwide in 2023, by number of followers. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1414801/global-instagram-reels-engagement-number-followers/
The Influencer Marketing Factory. "Average Instagram Reels Engagement Rate Worldwide in 2023, by Number of Followers." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1414801/global-instagram-reels-engagement-number-followers/
The Influencer Marketing Factory, Average Instagram Reels engagement rate worldwide in 2023, by number of followers Statista, https://www.statista.com/statistics/1414801/global-instagram-reels-engagement-number-followers/ (last visited August 25, 2024)
Average Instagram Reels engagement rate worldwide in 2023, by number of followers [Graph], The Influencer Marketing Factory, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1414801/global-instagram-reels-engagement-number-followers/