Instagram: global Reels engagement rate 2023, by number of followers

Published by
Stacy Jo Dixon,
Sep 22, 2023
In 2023, the average engagement rate on Instagram Reels for accounts with between 100 thousand and 500 thousand followers stood at 6.59 percent. Reels engagement dropped off slightly for accounts with between one million and five million followers, but for accounts that had over five million followers the average Reels engagement rose to 8.09 percent.

Average Instagram Reels engagement rate worldwide in 2023, by number of followers

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Release date

September 2023

Region

Worldwide

Survey time period

2023

Special properties

based on 3,457 Instagram accounts

Supplementary notes

According to the source: "the formula to calculate the Instagram Reels engagement rate can be written as follows:
[(Number of likes + number of comments + number of shares + number of saves) / views ] X 100"

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