Top reasons Millennials return clothing items online in the United States 2023

Published by Statista Research Department, Sep 26, 2023
In 2023, Millennial consumers in the United States gave insight into the leading reasons why they return online clothing purchases. More than 40 percent of respondents stated they return clothes because they do not like the sizing. Around 31 percent of Millennial consumers thought the items did not look like they thought and therefore returned their purchase. Only about 15 percent bought the same item in multiple sizes and returned the ones that did not fit.

Leading reasons Millennial consumers return online apparel orders in the United States in 2023

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Release date

September 2023

Region

United States

Survey time period

June 2023

Number of respondents

25,452 respondents*

Supplementary notes

Date of release is the date of access.

*Respondents consist of 25,452 U.S. consumers that have made a return within the last 90 days.

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Topics

Fashion e-commerce in the United StatesBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce in Canada
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