Instagram: global engagement rate 2023, by number of followers

Published by
Stacy Jo Dixon,
Sep 22, 2023
In 2023, the average engagement rate on Instagram for accounts with between 10 thousand and 100 thousand followers stood at 6.89 percent. Accounts with this number of followers had the highest average engagement rate. Engagement rates dropped as the number of followers grew, and accounts with over five million followers or more reached an average engagement rate of 2.61 percent.

Average Instagram engagement rate worldwide in 2023, by number of followers

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

September 2023

Region

Worldwide

Survey time period

2023

Special properties

based on 11,445 Instagram accounts

Supplementary notes

According tot the source, "the formula to calculate the Instagram engagement rate for feed posts can be written as follows:
[(Number of likes + number of comments + number of shares + number of saves) / followers ] X 100"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Instagram "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Instagram

Overview

4

Benchmark

5

Users

8

Content reach

8

Influencers

5

Advertising & marketing

6

Further Content: You might find this interesting as well

Topics

Instagram in EuropeSocial mediaFacebookInstagramSocial media advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.