In 2023, the average engagement rate on Instagram for accounts with between 10 thousand and 100 thousand followers stood at 6.89 percent. Accounts with this number of followers had the highest average engagement rate. Engagement rates dropped as the number of followers grew, and accounts with over five million followers or more reached an average engagement rate of 2.61 percent.
Average Instagram engagement rate worldwide in 2023, by number of followers
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Average Instagram engagement rate worldwide in 2023, by number of followers
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According tot the source, "the formula to calculate the Instagram engagement rate for feed posts can be written as follows:
[(Number of likes + number of comments + number of shares + number of saves) / followers ] X 100"
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The Influencer Marketing Factory. (September 12, 2023). Average Instagram engagement rate worldwide in 2023, by number of followers [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1414791/global-instagram-engagement-number-followers/
The Influencer Marketing Factory. "Average Instagram engagement rate worldwide in 2023, by number of followers." Chart. September 12, 2023. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1414791/global-instagram-engagement-number-followers/
The Influencer Marketing Factory. (2023). Average Instagram engagement rate worldwide in 2023, by number of followers. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1414791/global-instagram-engagement-number-followers/
The Influencer Marketing Factory. "Average Instagram Engagement Rate Worldwide in 2023, by Number of Followers." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1414791/global-instagram-engagement-number-followers/
The Influencer Marketing Factory, Average Instagram engagement rate worldwide in 2023, by number of followers Statista, https://www.statista.com/statistics/1414791/global-instagram-engagement-number-followers/ (last visited April 02, 2025)
Average Instagram engagement rate worldwide in 2023, by number of followers [Graph], The Influencer Marketing Factory, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1414791/global-instagram-engagement-number-followers/
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