In 2023, the average engagement rate on Instagram for accounts with between 10 thousand and 100 thousand followers stood at 6.89 percent. Accounts with this number of followers had the highest average engagement rate. Engagement rates dropped as the number of followers grew, and accounts with over five million followers or more reached an average engagement rate of 2.61 percent.
Average Instagram engagement rate worldwide in 2023, by number of followers
According tot the source, "the formula to calculate the Instagram engagement rate for feed posts can be written as follows:
[(Number of likes + number of comments + number of shares + number of saves) / followers ] X 100"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Influencer Marketing Factory. (September 12, 2023). Average Instagram engagement rate worldwide in 2023, by number of followers [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1414791/global-instagram-engagement-number-followers/
The Influencer Marketing Factory. "Average Instagram engagement rate worldwide in 2023, by number of followers." Chart. September 12, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1414791/global-instagram-engagement-number-followers/
The Influencer Marketing Factory. (2023). Average Instagram engagement rate worldwide in 2023, by number of followers. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1414791/global-instagram-engagement-number-followers/
The Influencer Marketing Factory. "Average Instagram Engagement Rate Worldwide in 2023, by Number of Followers." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1414791/global-instagram-engagement-number-followers/
The Influencer Marketing Factory, Average Instagram engagement rate worldwide in 2023, by number of followers Statista, https://www.statista.com/statistics/1414791/global-instagram-engagement-number-followers/ (last visited November 03, 2024)
Average Instagram engagement rate worldwide in 2023, by number of followers [Graph], The Influencer Marketing Factory, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1414791/global-instagram-engagement-number-followers/