Top reasons Gen Z return clothing items online in the United States 2023

Published by Statista Research Department, Sep 26, 2023
In the United States, Gen Z consumers of apparel gave insights on the leading reasons why they return online purchases in 2023. The majority of respondents, more than 35 percent, return clothes from online orders due to not liking the sizing. A little less than 30 percent returned online purchases due to the items not looking as consumers thought they would, while only 13 percent buy the same item in different sizes and return the ones that do not fit well.

Leading reasons Generation Z consumers return online apparel orders in the United States in 2023

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Release date

September 2023

Region

United States

Survey time period

June 2023

Number of respondents

25,452 respondents*

Supplementary notes

Date of release is the date of access.

*Respondents consist of 25,452 U.S. consumers that have made a return within the last 90 days.

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Topics

Fashion e-commerce in the United StatesBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce in Canada
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