In 2023, Gen Z consumers in the United States gave insight on what channels influences them when shopping for clothes. The vast majority of respondents, almost 90 percent, state that they consider costumer ratings and reviews when purchasing apparel, while a little more than 85 percent consider costumer photos and videos. Recommendations from friends and family are important for around 54 percent of Gen Z respondents.
Leading channels and influences Generation Z consumers consider when purchasing apparel in the United States in 2023
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PowerReviews. (September 22, 2023). Leading channels and influences Generation Z consumers consider when purchasing apparel in the United States in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1414755/us-top-influences-gen-z-clothing-shopping/
PowerReviews. "Leading channels and influences Generation Z consumers consider when purchasing apparel in the United States in 2023." Chart. September 22, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1414755/us-top-influences-gen-z-clothing-shopping/
PowerReviews. (2023). Leading channels and influences Generation Z consumers consider when purchasing apparel in the United States in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1414755/us-top-influences-gen-z-clothing-shopping/
PowerReviews. "Leading Channels and Influences Generation Z Consumers Consider When Purchasing Apparel in The United States in 2023." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1414755/us-top-influences-gen-z-clothing-shopping/
PowerReviews, Leading channels and influences Generation Z consumers consider when purchasing apparel in the United States in 2023 Statista, https://www.statista.com/statistics/1414755/us-top-influences-gen-z-clothing-shopping/ (last visited December 21, 2024)
Leading channels and influences Generation Z consumers consider when purchasing apparel in the United States in 2023 [Graph], PowerReviews, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1414755/us-top-influences-gen-z-clothing-shopping/
