In 2022, global business-to-business (B2B) companies in the health and beauty industry invested in a variety of different online digital channels. Mobile apps were invested in by the vast majority, over 70 percent of respondents, with a large sum of respondents also investing in social media channels, more than 65 percent. Websites are also preferred by more than 50 percent of health and beauty companies.
Share of business-to-business (B2B) health and beauty investing in digital commerce channels worldwide in 2022, by channel
The survey included 4,102 responses from professionals in the field that hold a higher leadership role across North America, Latin America, Asia Pacific, Japan, and Europe.
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Salesforce Research. (September 22, 2023). Share of business-to-business (B2B) health and beauty investing in digital commerce channels worldwide in 2022, by channel [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1414671/digital-channels-b2b-health-and-beauty-invested-in-worldwide/
Salesforce Research. "Share of business-to-business (B2B) health and beauty investing in digital commerce channels worldwide in 2022, by channel." Chart. September 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1414671/digital-channels-b2b-health-and-beauty-invested-in-worldwide/
Salesforce Research. (2023). Share of business-to-business (B2B) health and beauty investing in digital commerce channels worldwide in 2022, by channel. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1414671/digital-channels-b2b-health-and-beauty-invested-in-worldwide/
Salesforce Research. "Share of Business-to-business (B2b) Health and Beauty Investing in Digital Commerce Channels Worldwide in 2022, by Channel." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1414671/digital-channels-b2b-health-and-beauty-invested-in-worldwide/
Salesforce Research, Share of business-to-business (B2B) health and beauty investing in digital commerce channels worldwide in 2022, by channel Statista, https://www.statista.com/statistics/1414671/digital-channels-b2b-health-and-beauty-invested-in-worldwide/ (last visited December 22, 2024)
Share of business-to-business (B2B) health and beauty investing in digital commerce channels worldwide in 2022, by channel [Graph], Salesforce Research, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1414671/digital-channels-b2b-health-and-beauty-invested-in-worldwide/
