In 2022, global business-to-consumer (B2C) health and beauty companies invested in various digital commerce channels. Social media was the preferred digital channel to invest in, with a share of 66 percent of respondents, with websites being invested in by 65 percent of respondents. A little less than 60 percent of respondents stated they invest in third-party marketplaces.
Share of business-to-consumer (B2C) health and beauty investing in digital commerce channels worldwide in 2022, by channel
The survey included 4,102 responses from professionals in the field that hold a higher leadership role across North America, Latin America, Asia Pacific, Japan, and Europe.
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Salesforce Research. (September 22, 2023). Share of business-to-consumer (B2C) health and beauty investing in digital commerce channels worldwide in 2022, by channel [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1414669/digital-channels-b2c-health-and-beauty-invested-in-worldwide/
Salesforce Research. "Share of business-to-consumer (B2C) health and beauty investing in digital commerce channels worldwide in 2022, by channel." Chart. September 22, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1414669/digital-channels-b2c-health-and-beauty-invested-in-worldwide/
Salesforce Research. (2023). Share of business-to-consumer (B2C) health and beauty investing in digital commerce channels worldwide in 2022, by channel. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1414669/digital-channels-b2c-health-and-beauty-invested-in-worldwide/
Salesforce Research. "Share of Business-to-consumer (B2c) Health and Beauty Investing in Digital Commerce Channels Worldwide in 2022, by Channel." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1414669/digital-channels-b2c-health-and-beauty-invested-in-worldwide/
Salesforce Research, Share of business-to-consumer (B2C) health and beauty investing in digital commerce channels worldwide in 2022, by channel Statista, https://www.statista.com/statistics/1414669/digital-channels-b2c-health-and-beauty-invested-in-worldwide/ (last visited December 23, 2024)
Share of business-to-consumer (B2C) health and beauty investing in digital commerce channels worldwide in 2022, by channel [Graph], Salesforce Research, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1414669/digital-channels-b2c-health-and-beauty-invested-in-worldwide/
