In 2022, global business-to-consumer (B2C) professionals from the health and beauty industry gave insight into the amount of revenue obtained from digital channels. In 2020, e-commerce contributed to almost 30 percent of their revenue. According to the survey, professionals expected a significant increase in the share of revenue from online channels, estimating it to reach more than 55 percent by 2024.
Share of business-to-consumer (B2C) health and beauty revenue coming from digital channels worldwide in selected years from 2020 to 2024
Surveying 4,102 responses from professionals in the field that hold a higher leadership role across North America, Latin America, Asia Pacific, Japan, and Europe.
Date of release is the date of access.
*Forecasts in this report are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Salesforce Research. (September 22, 2023). Share of business-to-consumer (B2C) health and beauty revenue coming from digital channels worldwide in selected years from 2020 to 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1414668/share-of-revenue-b2c-beauty-online-worldwide/
Salesforce Research. "Share of business-to-consumer (B2C) health and beauty revenue coming from digital channels worldwide in selected years from 2020 to 2024." Chart. September 22, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1414668/share-of-revenue-b2c-beauty-online-worldwide/
Salesforce Research. (2023). Share of business-to-consumer (B2C) health and beauty revenue coming from digital channels worldwide in selected years from 2020 to 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1414668/share-of-revenue-b2c-beauty-online-worldwide/
Salesforce Research. "Share of Business-to-consumer (B2c) Health and Beauty Revenue Coming from Digital Channels Worldwide in Selected Years from 2020 to 2024." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1414668/share-of-revenue-b2c-beauty-online-worldwide/
Salesforce Research, Share of business-to-consumer (B2C) health and beauty revenue coming from digital channels worldwide in selected years from 2020 to 2024 Statista, https://www.statista.com/statistics/1414668/share-of-revenue-b2c-beauty-online-worldwide/ (last visited December 23, 2024)
Share of business-to-consumer (B2C) health and beauty revenue coming from digital channels worldwide in selected years from 2020 to 2024 [Graph], Salesforce Research, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1414668/share-of-revenue-b2c-beauty-online-worldwide/
