In 2022, global business-to-business (B2B) professionals from the health and beauty industry gave insight into digital channel revenue growth from 2020 to 2024. In 2020, they estimated a little more of a quarter of revenue came from online purchases. By 2024, the share of revenue from online channels is forecast to increase more than 40 percent.
Share of business-to-business (B2B) health and beauty revenue coming from digital channels worldwide in selected years from 2020 to 2024
Surveying 4,102 responses from professionals in the field that hold a higher leadership role across North America, Latin America, Asia Pacific, Japan, and Europe.
Date of release is the date of access.
*Forecasts in this report are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Salesforce Research. (September 22, 2023). Share of business-to-business (B2B) health and beauty revenue coming from digital channels worldwide in selected years from 2020 to 2024 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1414662/share-of-revenue-b2b-health-and-beauty-online-worldwide/
Salesforce Research. "Share of business-to-business (B2B) health and beauty revenue coming from digital channels worldwide in selected years from 2020 to 2024." Chart. September 22, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1414662/share-of-revenue-b2b-health-and-beauty-online-worldwide/
Salesforce Research. (2023). Share of business-to-business (B2B) health and beauty revenue coming from digital channels worldwide in selected years from 2020 to 2024. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1414662/share-of-revenue-b2b-health-and-beauty-online-worldwide/
Salesforce Research. "Share of Business-to-business (B2b) Health and Beauty Revenue Coming from Digital Channels Worldwide in Selected Years from 2020 to 2024." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1414662/share-of-revenue-b2b-health-and-beauty-online-worldwide/
Salesforce Research, Share of business-to-business (B2B) health and beauty revenue coming from digital channels worldwide in selected years from 2020 to 2024 Statista, https://www.statista.com/statistics/1414662/share-of-revenue-b2b-health-and-beauty-online-worldwide/ (last visited January 04, 2025)
Share of business-to-business (B2B) health and beauty revenue coming from digital channels worldwide in selected years from 2020 to 2024 [Graph], Salesforce Research, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1414662/share-of-revenue-b2b-health-and-beauty-online-worldwide/
