In 2022, ads in mobile apps was the leading source of online orders in fashion e-commerce by average order value (AOV) globally, with a value of around 191 U.S. dollars per order. Contextual ads followed with almost 180 dollars revenue per online purchase, while target ads only brought in roughly 142 dollars on average per order.
Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value
(in U.S. dollars)
Characteristic
Average order value in U.S. dollars
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Mitgo. (April 10, 2023). Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/
Mitgo. "Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars)." Chart. April 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/
Mitgo. (2023). Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/
Mitgo. "Leading Sources of Online Orders in Fashion E-commerce Worldwide in 2022, by Average Order Value (in U.S. Dollars)." Statista, Statista Inc., 10 Apr 2023, https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/
Mitgo, Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars) Statista, https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/ (last visited July 22, 2024)
Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars) [Graph], Mitgo, April 10, 2023. [Online]. Available: https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/