In 2022, ads in mobile apps was the leading source of online orders in fashion e-commerce by average order value (AOV) globally, with a value of around 191 U.S. dollars per order. Contextual ads followed with almost 180 dollars revenue per online purchase, while target ads only brought in roughly 142 dollars on average per order.
Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value
(in U.S. dollars)
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Mitgo. (April 10, 2023). Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars) [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/
Mitgo. "Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars)." Chart. April 10, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/
Mitgo. (2023). Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars). Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/
Mitgo. "Leading Sources of Online Orders in Fashion E-commerce Worldwide in 2022, by Average Order Value (in U.S. Dollars)." Statista, Statista Inc., 10 Apr 2023, https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/
Mitgo, Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars) Statista, https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/ (last visited December 26, 2024)
Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars) [Graph], Mitgo, April 10, 2023. [Online]. Available: https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/
