In 2022, ads in mobile apps was the leading source of online orders in fashion e-commerce by average order value (AOV) globally, with a value of around 191 U.S. dollars per order. Contextual ads followed with almost 180 dollars revenue per online purchase, while target ads only brought in roughly 142 dollars on average per order.
Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value
(in U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mitgo. (April 10, 2023). Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars) [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/
Mitgo. "Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars)." Chart. April 10, 2023. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/
Mitgo. (2023). Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars). Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/
Mitgo. "Leading Sources of Online Orders in Fashion E-commerce Worldwide in 2022, by Average Order Value (in U.S. Dollars)." Statista, Statista Inc., 10 Apr 2023, https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/
Mitgo, Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars) Statista, https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/ (last visited November 20, 2024)
Leading sources of online orders in fashion e-commerce worldwide in 2022, by average order value (in U.S. dollars) [Graph], Mitgo, April 10, 2023. [Online]. Available: https://www.statista.com/statistics/1414625/top-sources-of-orders-in-fashion-worldwide-aov/
