Across the U.S., St. Louis, MO was the metro with the strongest outbound migration based on data about renters' apartment search patterns and preferences. In the first quarter of 2023, St. Louis registered a negative lead delta score of 30 percent, followed closely by Atlanta, GA, and Chicago, IL. Lead delta is a rental industry metric measuring the appeal of geographic areas. It assesses the difference between renters seeking to move in (inbound leads) versus those wanting to leave (outbound leads) relative to all leads. A positive value indicates growing interest, while a negative value suggests a declining appeal.
Least preferred metros for renters in the United States in 1st quarter 2023, by lead delta
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Least preferred metros for renters in the United States in 1st quarter 2023, by lead delta
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The figures are based on anonymized data collected by Rent.com. The source analyzed the location of users searching for an apartment and the location of the listings they were searching for.
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Website (Rent.com). (June 5, 2023). Least preferred metros for renters in the United States in 1st quarter 2023, by lead delta [Graph]. In Statista. Retrieved April 12, 2025, from https://www.statista.com/statistics/1414622/least-attractive-metros-for-renters-in-the-us/
Website (Rent.com). "Least preferred metros for renters in the United States in 1st quarter 2023, by lead delta." Chart. June 5, 2023. Statista. Accessed April 12, 2025. https://www.statista.com/statistics/1414622/least-attractive-metros-for-renters-in-the-us/
Website (Rent.com). (2023). Least preferred metros for renters in the United States in 1st quarter 2023, by lead delta. Statista. Statista Inc.. Accessed: April 12, 2025. https://www.statista.com/statistics/1414622/least-attractive-metros-for-renters-in-the-us/
Website (Rent.com). "Least Preferred Metros for Renters in The United States in 1st Quarter 2023, by Lead Delta." Statista, Statista Inc., 5 Jun 2023, https://www.statista.com/statistics/1414622/least-attractive-metros-for-renters-in-the-us/
Website (Rent.com), Least preferred metros for renters in the United States in 1st quarter 2023, by lead delta Statista, https://www.statista.com/statistics/1414622/least-attractive-metros-for-renters-in-the-us/ (last visited April 12, 2025)
Least preferred metros for renters in the United States in 1st quarter 2023, by lead delta [Graph], Website (Rent.com), June 5, 2023. [Online]. Available: https://www.statista.com/statistics/1414622/least-attractive-metros-for-renters-in-the-us/
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