Sales channel share of beauty and personal care Australia 2020-2029
Since 2020, Australia's offline market has been the leading sales channel for the country's beauty and personal care products. Nonetheless, Australia's online beauty and personal care market holds a substainable share, with a revenue share of around 37 percent in 2024. By 2029, the online beauty and personal care market is expected to hold a share of almost 50 percent of Australia's beauty and personal care market, slowly but surely eating into the offline market share.