Most attractive metros for renters in the U.S. 2023, by lead delta

Published by Statista Research Department, Sep 22, 2023

Across the U.S., Augusta, GA was the metro with the strongest inbound migration based on data about renters' apartment search patterns and preferences. In the first quarter of 2023, Augusta received a lead delta amounting to nearly 38.5 percent, while Harrisburg-Lancaster-Lebanon-York, PA emerged as the second most popular destination with lead delta of over 36.8 percent. Other metropolitan areas of significance include Madison, WI, Waco-Temple-Bryan, TX, and Knoxville, TN. Lead delta is a rental industry metric measuring the appeal of geographic areas. It assesses the difference between renters seeking to move in (inbound leads) versus those wanting to leave (outbound leads) relative to all leads. A positive value indicates growing interest, while a negative value suggests a declining appeal.

Leading migration destination metros for renters in the United States in 1st quarter 2023, by lead delta

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Release date

June 2023

Region

United States

Survey time period

Q1 2023

Supplementary notes

The figures are based on anonymized data collected by Rent.com. The source analyzed the location of users searching for an apartment and the location of the listings they were searching for.

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