Most attractive metros for renters in the U.S. 2023, by lead delta

Across the U.S., Augusta, GA was the metro with the strongest inbound migration based on data about renters' apartment search patterns and preferences. In the first quarter of 2023, Augusta received a lead delta amounting to nearly 38.5 percent, while Harrisburg-Lancaster-Lebanon-York, PA emerged as the second most popular destination with lead delta of over 36.8 percent. Other metropolitan areas of significance include Madison, WI, Waco-Temple-Bryan, TX, and Knoxville, TN. Lead delta is a rental industry metric measuring the appeal of geographic areas. It assesses the difference between renters seeking to move in (inbound leads) versus those wanting to leave (outbound leads) relative to all leads. A positive value indicates growing interest, while a negative value suggests a declining appeal.