Average social media usage time per weekend day Japan FY 2023, by gender

Published by Statista Research Department, Nov 25, 2024

Women in Japan on average spent 48.7 minutes per weekend day on using social media in fiscal year 2023. The usage time among men was slightly lower.

Average time people spend on using social media per weekend day in Japan in fiscal year 2023, by gender (in minutes)

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Sources

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Release date

June 2024

Region

Japan

Survey time period

December 2 to 8, 2023*

Number of respondents

1,500 respondents

Age group

13-69 years

Special properties

based on diary entries; 760 male and 740 female respondents; excluding time spent on video-sharing services

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted in November 2022 as figures for fiscal year 2022. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year.

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Overview

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Penetration rates of major services

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Penetration rates of major services by gender

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Penetration rates of major services by age group

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User behavior

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Influencers

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Topics

Social media usage in JapanInternet usage in JapanMobile internet usage in JapanInfluencer marketing in JapanApp usage in Japan
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