In a 2023 survey conducted among Australian consumers regarding greenwashing and sustainable fashion, around 73 percent of those surveyed indicated that they believe fashion brands are greenwashing to some extent when making claims about the sustainability of their products or services. Just shy of 30 percent of respondents said they think greenwashing is utilized regularly by fashion brands to make their products appear more environmentally friendly or ethically produced than they really are.
Consumer perspective of greenwashing prevalence among fashion brands in Australia as of July 2023
weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates
Method of interview
Online survey
Supplementary notes
Survey question: How often, if at all, do you think 'greenwashing' is utilized amongst large and/or well-known fashion brands (domestic or international brands) when making claims of ethical and/or sustainable products or practices?
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YouGov. (September 22, 2023). Consumer perspective of greenwashing prevalence among fashion brands in Australia as of July 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1414557/australia-consumer-view-of-greenwashing-prevalence-among-fashion-brands/
YouGov. "Consumer perspective of greenwashing prevalence among fashion brands in Australia as of July 2023." Chart. September 22, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1414557/australia-consumer-view-of-greenwashing-prevalence-among-fashion-brands/
YouGov. (2023). Consumer perspective of greenwashing prevalence among fashion brands in Australia as of July 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1414557/australia-consumer-view-of-greenwashing-prevalence-among-fashion-brands/
YouGov. "Consumer Perspective of Greenwashing Prevalence among Fashion Brands in Australia as of July 2023." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1414557/australia-consumer-view-of-greenwashing-prevalence-among-fashion-brands/
YouGov, Consumer perspective of greenwashing prevalence among fashion brands in Australia as of July 2023 Statista, https://www.statista.com/statistics/1414557/australia-consumer-view-of-greenwashing-prevalence-among-fashion-brands/ (last visited December 21, 2024)
Consumer perspective of greenwashing prevalence among fashion brands in Australia as of July 2023 [Graph], YouGov, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1414557/australia-consumer-view-of-greenwashing-prevalence-among-fashion-brands/
