Preferred online shopping channels for Millennials during holiday season U.S. 2023

Published by Statista Research Department, Sep 21, 2023
A survey conducted in August 2023 revealed that 95 perrcent of Millennial online shoppers in the United States intend to shop on amazon.com for the holiday season in 2023. The second most-preferred channel was specific brand websites, with 73 percent of Millennials planning to shop there for the holidays.

Preferred e-commerce channels for Millennial shoppers during holiday season in United States in 2023

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Source

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Release date

August 2023

Region

United States

Survey time period

August 2023

Number of respondents

10,164 respondents

Supplementary notes

* The source does not provide the date of survey, the date given is the one of release.

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Topics

Online shopping behavior in the United StatesHoliday season e-commerce in the United StatesFashion e-commerce in the United StatesE-commerce returns in the United StatesOnline shopping behavior in Canada
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