Shoppers increasing online holiday shopping spending in the U.S. 2023, by generation

Published by Statista Research Department, Sep 21, 2023
According to an August 2023 study, about 60 percent of Gen Z consumers surveyed in the United States planned on increasing the amount they would spend on holiday shopping e-commerce in 2023. Additionally, 44 percent of millennials also planned to increase their online holiday spending.

Share of shoppers planning to increase e-commerce spending during holiday season in United States in 2023, by generation

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Source

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Release date

August 2023

Region

United States

Survey time period

August 2023

Number of respondents

18,906 respondents

Supplementary notes

* The source does not provide the date of survey, the date given is the one of release.

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Topics

Online shopping behavior in the United StatesHoliday season e-commerce in the United StatesFashion e-commerce in the United StatesE-commerce returns in the United StatesOnline shopping behavior in Canada
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