According to an August 2023 study, about 60 percent of Gen Z consumers surveyed in the United States planned on increasing the amount they would spend on holiday shopping e-commerce in 2023. Additionally, 44 percent of millennials also planned to increase their online holiday spending.
Share of shoppers planning to increase e-commerce spending during holiday season in United States in 2023, by generation
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Share of respondents
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PowerReviews. (August 15, 2023). Share of shoppers planning to increase e-commerce spending during holiday season in United States in 2023, by generation [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1414498/shoppers-plan-increase-online-holiday-shopping-spending-united-states/
PowerReviews. "Share of shoppers planning to increase e-commerce spending during holiday season in United States in 2023, by generation." Chart. August 15, 2023. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1414498/shoppers-plan-increase-online-holiday-shopping-spending-united-states/
PowerReviews. (2023). Share of shoppers planning to increase e-commerce spending during holiday season in United States in 2023, by generation. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1414498/shoppers-plan-increase-online-holiday-shopping-spending-united-states/
PowerReviews. "Share of Shoppers Planning to Increase E-commerce Spending during Holiday Season in United States in 2023, by Generation." Statista, Statista Inc., 15 Aug 2023, https://www.statista.com/statistics/1414498/shoppers-plan-increase-online-holiday-shopping-spending-united-states/
PowerReviews, Share of shoppers planning to increase e-commerce spending during holiday season in United States in 2023, by generation Statista, https://www.statista.com/statistics/1414498/shoppers-plan-increase-online-holiday-shopping-spending-united-states/ (last visited July 06, 2024)
Share of shoppers planning to increase e-commerce spending during holiday season in United States in 2023, by generation [Graph], PowerReviews, August 15, 2023. [Online]. Available: https://www.statista.com/statistics/1414498/shoppers-plan-increase-online-holiday-shopping-spending-united-states/