J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowTop channels for learning about new products in the U.S. 2023, by annual income
During a mid-2023 survey in the United States, around 22 percent of responding social media users whose annual income was below 50 thousand U.S. dollars reported learning about products through TV. Among respondents whose yearly income exceeded 100 thousand dollars, that medium's share stood at 15 percent – their leading channel for new product discovery was social media influencers, mentioned by 21 percent.
