According to a survey conducted in Japan in December 2022, more than 86 percent of Twitter users in their thirties and forties followed accounts of individuals on the platform. The share was lower among other age groups. The survey also showed that people in their thirties were the most likely to follow accounts of companies or brands.
Share of Twitter users who follow accounts in Japan as of December 2022, by age group and type of account
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Neo Marketing. (February 6, 2023). Share of Twitter users who follow accounts in Japan as of December 2022, by age group and type of account [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1414420/japan-share-twitter-users-who-follow-accounts-by-age-group-and-type-of-account/
Neo Marketing. "Share of Twitter users who follow accounts in Japan as of December 2022, by age group and type of account." Chart. February 6, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1414420/japan-share-twitter-users-who-follow-accounts-by-age-group-and-type-of-account/
Neo Marketing. (2023). Share of Twitter users who follow accounts in Japan as of December 2022, by age group and type of account. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1414420/japan-share-twitter-users-who-follow-accounts-by-age-group-and-type-of-account/
Neo Marketing. "Share of Twitter Users Who Follow Accounts in Japan as of December 2022, by Age Group and Type of Account." Statista, Statista Inc., 6 Feb 2023, https://www.statista.com/statistics/1414420/japan-share-twitter-users-who-follow-accounts-by-age-group-and-type-of-account/
Neo Marketing, Share of Twitter users who follow accounts in Japan as of December 2022, by age group and type of account Statista, https://www.statista.com/statistics/1414420/japan-share-twitter-users-who-follow-accounts-by-age-group-and-type-of-account/ (last visited December 22, 2024)
Share of Twitter users who follow accounts in Japan as of December 2022, by age group and type of account [Graph], Neo Marketing, February 6, 2023. [Online]. Available: https://www.statista.com/statistics/1414420/japan-share-twitter-users-who-follow-accounts-by-age-group-and-type-of-account/