A survey conducted in December 2022 showed that close to 85 percent of male Twitter users in Japan followed accounts of individuals on the platform. While the share in this regard was slightly lower among female users, women were slightly more likely than men to follow accounts of companies or brands.
Share of Twitter users who follow accounts in Japan as of December 2022, by gender and type of account
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Neo Marketing. (February 6, 2023). Share of Twitter users who follow accounts in Japan as of December 2022, by gender and type of account [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1414419/japan-share-twitter-users-who-follow-accounts-by-gender-and-type-of-account/
Neo Marketing. "Share of Twitter users who follow accounts in Japan as of December 2022, by gender and type of account." Chart. February 6, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1414419/japan-share-twitter-users-who-follow-accounts-by-gender-and-type-of-account/
Neo Marketing. (2023). Share of Twitter users who follow accounts in Japan as of December 2022, by gender and type of account. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1414419/japan-share-twitter-users-who-follow-accounts-by-gender-and-type-of-account/
Neo Marketing. "Share of Twitter Users Who Follow Accounts in Japan as of December 2022, by Gender and Type of Account." Statista, Statista Inc., 6 Feb 2023, https://www.statista.com/statistics/1414419/japan-share-twitter-users-who-follow-accounts-by-gender-and-type-of-account/
Neo Marketing, Share of Twitter users who follow accounts in Japan as of December 2022, by gender and type of account Statista, https://www.statista.com/statistics/1414419/japan-share-twitter-users-who-follow-accounts-by-gender-and-type-of-account/ (last visited December 22, 2024)
Share of Twitter users who follow accounts in Japan as of December 2022, by gender and type of account [Graph], Neo Marketing, February 6, 2023. [Online]. Available: https://www.statista.com/statistics/1414419/japan-share-twitter-users-who-follow-accounts-by-gender-and-type-of-account/
