Display was the most commonly used format of digital advertising among the Baltic countries in 2022 with a more than 60 percent spending share in Latvia and approximately 55 percent in Estonia.
Digital advertising spending share in the Baltics in 2022, by format and country
Characteristic
Display
Paid-for-search
Classified and directories
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IAB Europe. (July 19, 2023). Digital advertising spending share in the Baltics in 2022, by format and country [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1414284/digital-advertising-expenditure-share-baltics-by-format-and-country/
IAB Europe. "Digital advertising spending share in the Baltics in 2022, by format and country ." Chart. July 19, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1414284/digital-advertising-expenditure-share-baltics-by-format-and-country/
IAB Europe. (2023). Digital advertising spending share in the Baltics in 2022, by format and country . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1414284/digital-advertising-expenditure-share-baltics-by-format-and-country/
IAB Europe. "Digital Advertising Spending Share in The Baltics in 2022, by Format and Country ." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/1414284/digital-advertising-expenditure-share-baltics-by-format-and-country/
IAB Europe, Digital advertising spending share in the Baltics in 2022, by format and country Statista, https://www.statista.com/statistics/1414284/digital-advertising-expenditure-share-baltics-by-format-and-country/ (last visited July 22, 2024)
Digital advertising spending share in the Baltics in 2022, by format and country [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/1414284/digital-advertising-expenditure-share-baltics-by-format-and-country/