In a November 2022 survey conducted among Australian girls aged 10 to 17 regarding social media, self-esteem, and beauty ideals, a staggering 70 percent of respondents said they felt that influencers they follow or watch on social media set the standard for how they should look. Around two-thirds of those surveyed watch or follow beauty influencers on social media, with over 45 percent of respondents admitting they had undertaken at least one beauty procedure, such as tanning or teeth whitening due to content they had viewed from influencers.
Impact of social media influencer content on the beauty standards of young girls in Australia as at November 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Cos Beauty. (June 6, 2023). Impact of social media influencer content on the beauty standards of young girls in Australia as at November 2022 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1414269/australia-social-media-influencer-impact-on-beauty-standards-of-young-girls/
Cos Beauty. "Impact of social media influencer content on the beauty standards of young girls in Australia as at November 2022." Chart. June 6, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1414269/australia-social-media-influencer-impact-on-beauty-standards-of-young-girls/
Cos Beauty. (2023). Impact of social media influencer content on the beauty standards of young girls in Australia as at November 2022. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1414269/australia-social-media-influencer-impact-on-beauty-standards-of-young-girls/
Cos Beauty. "Impact of Social Media Influencer Content on The Beauty Standards of Young Girls in Australia as at November 2022." Statista, Statista Inc., 6 Jun 2023, https://www.statista.com/statistics/1414269/australia-social-media-influencer-impact-on-beauty-standards-of-young-girls/
Cos Beauty, Impact of social media influencer content on the beauty standards of young girls in Australia as at November 2022 Statista, https://www.statista.com/statistics/1414269/australia-social-media-influencer-impact-on-beauty-standards-of-young-girls/ (last visited November 03, 2024)
Impact of social media influencer content on the beauty standards of young girls in Australia as at November 2022 [Graph], Cos Beauty, June 6, 2023. [Online]. Available: https://www.statista.com/statistics/1414269/australia-social-media-influencer-impact-on-beauty-standards-of-young-girls/
