According to a 2023 survey on influencer marketing in Southeast Asia, 56 percent of female respondents stated to have purchased beauty products due to influencer content. Among male respondents, tech products were the most popular category, with 41 percent of the respondents having purchased a tech gadget due to influencer content before.
Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023, by gender
Characteristic
Male
Female
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Indonesia, Philippines, Singapore, Vietnam, Thailand
Survey time period
July 1 to 10, 2023
Number of respondents
2,500 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Original question: "What type(s) of product did you buy because of an influencer's content?".
N=500 each in Singapore, Thailand, Vietnam, Indonesia, and the Philippines.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Milieu Insight. (September 19, 2023). Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023, by gender [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1414222/sea-top-product-categories-purchased-due-to-influencer-content-by-gender/
Milieu Insight. "Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023, by gender ." Chart. September 19, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1414222/sea-top-product-categories-purchased-due-to-influencer-content-by-gender/
Milieu Insight. (2023). Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023, by gender . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1414222/sea-top-product-categories-purchased-due-to-influencer-content-by-gender/
Milieu Insight. "Leading Product Categories Purchased Due to Influencer Content among Consumers in Southeast Asia as of July 2023, by Gender ." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1414222/sea-top-product-categories-purchased-due-to-influencer-content-by-gender/
Milieu Insight, Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023, by gender Statista, https://www.statista.com/statistics/1414222/sea-top-product-categories-purchased-due-to-influencer-content-by-gender/ (last visited August 25, 2024)
Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023, by gender [Graph], Milieu Insight, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1414222/sea-top-product-categories-purchased-due-to-influencer-content-by-gender/