According to a 2023 survey on influencer marketing, 41 percent of the respondents from Southeast Asia had purchased beauty products because of influencer content before. Another 38 percent of the respondents had purchased fashion items due to influencer content.
Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023
Indonesia, Philippines, Singapore, Vietnam, Thailand
Survey time period
July 1 to 10, 2023
Number of respondents
2,500 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Original question: "What type(s) of product did you buy because of an influencer's content?"
N=500 each in Singapore, Thailand, Vietnam, Indonesia, and the Philippines.
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Milieu Insight. (September 19, 2023). Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1414156/sea-product-categories-purchased-due-to-influencer-content/
Milieu Insight. "Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023." Chart. September 19, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1414156/sea-product-categories-purchased-due-to-influencer-content/
Milieu Insight. (2023). Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1414156/sea-product-categories-purchased-due-to-influencer-content/
Milieu Insight. "Leading Product Categories Purchased Due to Influencer Content among Consumers in Southeast Asia as of July 2023." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1414156/sea-product-categories-purchased-due-to-influencer-content/
Milieu Insight, Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023 Statista, https://www.statista.com/statistics/1414156/sea-product-categories-purchased-due-to-influencer-content/ (last visited November 03, 2024)
Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023 [Graph], Milieu Insight, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1414156/sea-product-categories-purchased-due-to-influencer-content/
