Adore Beauty number of active customers FY 2020-2024, by customer type

Published by Statista Research Department, Sep 2, 2024

In the 2024 financial year, the Adore Beauty Group had around 814 thousand active customers, the largest share of which were returning customers. Nonetheless, the group recorded around 295 thousand new active customers that year. Adore Beauty is an Australian online cosmetics retailer founded in Melbourne, Australia in 1999.

Number of active customers of Adore Beauty Group from financial year 2020 to 2024, by customer type (in 1,000s)

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Release date

August 2024

Region

Australia

Survey time period

FY 2020 to FY 2024

Supplementary notes

Australia's financial year runs from July 1 to June 30; for example, financial year 2022 starts on July 1, 2021 and ends on June 30, 2022.

Active customers are defined by the source as customers who ordered on the website in the last 12 months.

Returning customers are defined as customers who placed an order in any period prior to FY 2024 and re-purchased in the period. 

New customers are defined as customers who placed an order for the first time in FY 2024.

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