Adore Beauty revenue FY 2020-2024, by customer type

Published by Statista Research Department, Sep 2, 2024

In the 2024 financial year, the Adore Beauty Group recorded a total revenue of just over 195 million Australian dollars, the majority of which was generated by returning customers, approximately 79 percent. Nonetheless, new customers generated just over 40 million Australian dollars worth of the group's total revenue that year. Adore Beauty is an Australian online cosmetics retailer founded in Melbourne, Australia in 1999.

Revenue of Adore Beauty Group from financial year 2020 to 2024, by customer type (in million Australian dollars)

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Release date

August 2024

Region

Australia

Survey time period

FY 2020 to FY 2024

Supplementary notes

Australia's financial year runs from July 1 to June 30; for example, financial year 2022 starts on July 1, 2021 and ends on June 30, 2022.

Returning customers are defined by the source as customers who placed an order in any period prior to FY 2024 and re-purchased in the period.

New customers are defined as customers who placed an order for the first time in FY 2024.

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