By the end of September 2023, around 33 companies in Japan had decided to end their advertising activities with celebrities managed by talent agency Johnny & Associates. Out of 65 companies that had advertised their products in cooperation with Johnny & Associates stars, 19 had stopped airing commercials, while 14 had decided not to renew their contracts.
In September 2023, Johnny & Associates, one of the largest and most influential talent agencies in Japan, acknowledged that its late founder had sexually abused minors over decades. The scandal sparked nationwide outrage.
Number of companies terminating promotional activities with celebrities managed by Johnny & Associates in Japan as of September 2023
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PR Times. (October 2, 2023). Number of companies terminating promotional activities with celebrities managed by Johnny & Associates in Japan as of September 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1414017/japan-number-of-companies-ending-promotional-activities-johnny-and-associates/
PR Times. "Number of companies terminating promotional activities with celebrities managed by Johnny & Associates in Japan as of September 2023." Chart. October 2, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1414017/japan-number-of-companies-ending-promotional-activities-johnny-and-associates/
PR Times. (2023). Number of companies terminating promotional activities with celebrities managed by Johnny & Associates in Japan as of September 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1414017/japan-number-of-companies-ending-promotional-activities-johnny-and-associates/
PR Times. "Number of Companies Terminating Promotional Activities with Celebrities Managed by Johnny & Associates in Japan as of September 2023." Statista, Statista Inc., 2 Oct 2023, https://www.statista.com/statistics/1414017/japan-number-of-companies-ending-promotional-activities-johnny-and-associates/
PR Times, Number of companies terminating promotional activities with celebrities managed by Johnny & Associates in Japan as of September 2023 Statista, https://www.statista.com/statistics/1414017/japan-number-of-companies-ending-promotional-activities-johnny-and-associates/ (last visited December 18, 2024)
Number of companies terminating promotional activities with celebrities managed by Johnny & Associates in Japan as of September 2023 [Graph], PR Times, October 2, 2023. [Online]. Available: https://www.statista.com/statistics/1414017/japan-number-of-companies-ending-promotional-activities-johnny-and-associates/
