According to a 2023 survey, online channels overtook brick-and-mortar stores as the most prominent channel for buying baijiu. Approximately 88 percent of young adults born after 1995 said they bought baijiu online, while only 37 percent bought it in a store.
Share of consumers who purchasing baijiu online and offline in China in 2023, by age group
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Website (mouse0232.cn). (June 8, 2023). Share of consumers who purchasing baijiu online and offline in China in 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1414003/china-leading-channels-for-buying-baijiu-by-age/
Website (mouse0232.cn). "Share of consumers who purchasing baijiu online and offline in China in 2023, by age group." Chart. June 8, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1414003/china-leading-channels-for-buying-baijiu-by-age/
Website (mouse0232.cn). (2023). Share of consumers who purchasing baijiu online and offline in China in 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1414003/china-leading-channels-for-buying-baijiu-by-age/
Website (mouse0232.cn). "Share of Consumers Who Purchasing Baijiu Online and Offline in China in 2023, by Age Group." Statista, Statista Inc., 8 Jun 2023, https://www.statista.com/statistics/1414003/china-leading-channels-for-buying-baijiu-by-age/
Website (mouse0232.cn), Share of consumers who purchasing baijiu online and offline in China in 2023, by age group Statista, https://www.statista.com/statistics/1414003/china-leading-channels-for-buying-baijiu-by-age/ (last visited December 22, 2024)
Share of consumers who purchasing baijiu online and offline in China in 2023, by age group [Graph], Website (mouse0232.cn), June 8, 2023. [Online]. Available: https://www.statista.com/statistics/1414003/china-leading-channels-for-buying-baijiu-by-age/
