Market share of AdMob among mobile games worldwide 2023, by genre

Published by Statista Research Department, Nov 28, 2023
In September 2023, Google's advertising software development kit (SDK) AdMob was installed in roughly 55 percent Android casual games. The take-up was at its highest among word games, at 75 percent. In comparison, the SDK was present in some 32 percent of all iOS mobile games.

Market share of Google Ads AdMob software development kit (SDK) among mobile games worldwide as of September 2023, by genre

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Release date

September 2023

Region

Worldwide

Survey time period

September 19, 2023

Supplementary notes

The release date is the date of access.

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