According to a 2023 survey on influencer marketing, 71 percent of the respondents from Vietnam indicated that they were following influencers on social media. In the Philippines, the share of respondents following influencers on social media stood at 68 percent.
Share of people following influencers on social media in Southeast Asia as of July 2023, by country
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Milieu Insight. (September 19, 2023). Share of people following influencers on social media in Southeast Asia as of July 2023, by country [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1413957/sea-share-of-people-following-influencers-on-social-media-by-country/
Milieu Insight. "Share of people following influencers on social media in Southeast Asia as of July 2023, by country." Chart. September 19, 2023. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1413957/sea-share-of-people-following-influencers-on-social-media-by-country/
Milieu Insight. (2023). Share of people following influencers on social media in Southeast Asia as of July 2023, by country. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1413957/sea-share-of-people-following-influencers-on-social-media-by-country/
Milieu Insight. "Share of People following Influencers on Social Media in Southeast Asia as of July 2023, by Country." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1413957/sea-share-of-people-following-influencers-on-social-media-by-country/
Milieu Insight, Share of people following influencers on social media in Southeast Asia as of July 2023, by country Statista, https://www.statista.com/statistics/1413957/sea-share-of-people-following-influencers-on-social-media-by-country/ (last visited January 05, 2025)
Share of people following influencers on social media in Southeast Asia as of July 2023, by country [Graph], Milieu Insight, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1413957/sea-share-of-people-following-influencers-on-social-media-by-country/