According to a 2023 survey on influencer marketing, 71 percent of the respondents from Vietnam indicated that they were following influencers on social media. In the Philippines, the share of respondents following influencers on social media stood at 68 percent.
Share of people following influencers on social media in Southeast Asia as of July 2023, by country
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Milieu Insight. (September 19, 2023). Share of people following influencers on social media in Southeast Asia as of July 2023, by country [Graph]. In Statista. Retrieved June 26, 2024, from https://www.statista.com/statistics/1413957/sea-share-of-people-following-influencers-on-social-media-by-country/
Milieu Insight. "Share of people following influencers on social media in Southeast Asia as of July 2023, by country." Chart. September 19, 2023. Statista. Accessed June 26, 2024. https://www.statista.com/statistics/1413957/sea-share-of-people-following-influencers-on-social-media-by-country/
Milieu Insight. (2023). Share of people following influencers on social media in Southeast Asia as of July 2023, by country. Statista. Statista Inc.. Accessed: June 26, 2024. https://www.statista.com/statistics/1413957/sea-share-of-people-following-influencers-on-social-media-by-country/
Milieu Insight. "Share of People following Influencers on Social Media in Southeast Asia as of July 2023, by Country." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1413957/sea-share-of-people-following-influencers-on-social-media-by-country/
Milieu Insight, Share of people following influencers on social media in Southeast Asia as of July 2023, by country Statista, https://www.statista.com/statistics/1413957/sea-share-of-people-following-influencers-on-social-media-by-country/ (last visited June 26, 2024)
Share of people following influencers on social media in Southeast Asia as of July 2023, by country [Graph], Milieu Insight, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1413957/sea-share-of-people-following-influencers-on-social-media-by-country/