As of January 2024, there were approximately 67.7 million audiences engaging with TikTok in Vietnam based on ads reach, an increase of nearly 18 million users compared to the year before. TikTok has emerged as one of the most used social media apps in Vietnam in recent years.
Number of TikTok users in Vietnam from 2022 to 2024
(in millions)
based on addressable advertising audience; does not include Douyin
Supplementary notes
*as of February.
**as of January.
Figures prior to 2023 was from previous reporting.
Data may not represent unique individuals or the total active users due to duplicate and fake accounts, user age misstatements, variations of research dates and differences in census data vs resident populations.
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We Are Social, & Meltwater, & DataReportal. (February 23, 2024). Number of TikTok users in Vietnam from 2022 to 2024 (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1413933/vietnam-potential-advertising-audience-on-tiktok/
We Are Social, und Meltwater, und DataReportal. "Number of TikTok users in Vietnam from 2022 to 2024 (in millions)." Chart. February 23, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1413933/vietnam-potential-advertising-audience-on-tiktok/
We Are Social, Meltwater, DataReportal. (2024). Number of TikTok users in Vietnam from 2022 to 2024 (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1413933/vietnam-potential-advertising-audience-on-tiktok/
We Are Social, and Meltwater, and DataReportal. "Number of Tiktok Users in Vietnam from 2022 to 2024 (in Millions)." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1413933/vietnam-potential-advertising-audience-on-tiktok/
We Are Social & Meltwater & DataReportal, Number of TikTok users in Vietnam from 2022 to 2024 (in millions) Statista, https://www.statista.com/statistics/1413933/vietnam-potential-advertising-audience-on-tiktok/ (last visited December 21, 2024)
Number of TikTok users in Vietnam from 2022 to 2024 (in millions) [Graph], We Are Social, & Meltwater, & DataReportal, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1413933/vietnam-potential-advertising-audience-on-tiktok/
