Role of advertising according to marketers in Germany 2023

Published by Statista Research Department, Dec 10, 2024
During a survey carried out in summer 2023 in Germany, 56 percent of responding marketers stated that the current role of advertising was increasing sales. On the hand, only 39 percent of respodents believed advertising would keep this role in the future.

Role of advertising according to marketers in Germany as of August 2023

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Release date

September 2023

Region

Germany

Survey time period

July 26 to August 10, 2023

Number of respondents

290 respondents

Special properties

among marketers and communications specialists

Method of interview

Online survey

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Statistics on " Advertising in Germany "

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Other statistics that may interest you Advertising in Germany

Overview

7

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

3

Forecasts

8

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Topics

Advertising in the NordicsMedia usage in SwedenMedia usage in FinlandMedia usage in NorwayDigitalization in the media industry in Sweden
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