During a survey carried out in summer 2023 in Germany, 21 percent of responding consumers stated that the current role of advertising was providing inspiration for unplanned purchases. On the hand, only seven percent of respodents believed advertising would keep this role in the future.
Role of advertising according to consumers in Germany as of July 2023
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marketing-BÖRSE. (September 7, 2023). Role of advertising according to consumers in Germany as of July 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1413789/role-advertising-consumers-germany/
marketing-BÖRSE. "Role of advertising according to consumers in Germany as of July 2023." Chart. September 7, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1413789/role-advertising-consumers-germany/
marketing-BÖRSE. (2023). Role of advertising according to consumers in Germany as of July 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1413789/role-advertising-consumers-germany/
marketing-BÖRSE. "Role of Advertising According to Consumers in Germany as of July 2023." Statista, Statista Inc., 7 Sep 2023, https://www.statista.com/statistics/1413789/role-advertising-consumers-germany/
marketing-BÖRSE, Role of advertising according to consumers in Germany as of July 2023 Statista, https://www.statista.com/statistics/1413789/role-advertising-consumers-germany/ (last visited July 03, 2024)
Role of advertising according to consumers in Germany as of July 2023 [Graph], marketing-BÖRSE, September 7, 2023. [Online]. Available: https://www.statista.com/statistics/1413789/role-advertising-consumers-germany/