Role of advertising according to consumers in Germany 2023

Published by Statista Research Department, Dec 10, 2024
During a survey carried out in summer 2023 in Germany, 21 percent of responding consumers stated that the current role of advertising was providing inspiration for unplanned purchases. On the hand, only seven percent of respodents believed advertising would keep this role in the future.

Role of advertising according to consumers in Germany as of July 2023

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Release date

September 2023

Region

Germany

Survey time period

July 26 to 28, 2023

Number of respondents

>5,000 consumers

Method of interview

Online survey

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Statistics on " Advertising in Germany "

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Other statistics that may interest you Advertising in Germany

Overview

7

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

3

Forecasts

8

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Advertising in the NordicsMedia usage in SwedenMedia usage in FinlandMedia usage in NorwayDigitalization in the media industry in Sweden
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