Identity factors for Generation Z and Millennials in Austria in 2022
In 2022, around 73 percent of Millennials said that family played an important role in their feeling of identity. For 39 percent of Gen Z, work was an important factor.
Which factors are most important for your sense of identity?
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Other statistics that may interest you Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior
Demographics
5
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- Premium Statistic U.S. annual household expenditures 2023, by generation
- Premium Statistic Share of total sales by generation in the United States 2023
Trending behavior & attitudes
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- Premium Statistic U.S. consumers concerned about ability to spend due to inflation 2023, by generation
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- Basic Statistic Cost of living crisis: Most relevant social networks for Millennials in the U.S. 2023
- Premium Statistic Top driving factors behind Gen Z purchasing decisions in the U.S. 2023
- Premium Statistic Leading social causes/issues driving purchases among Gen Z in the U.S. 2023
- Premium Statistic U.S.: impulse shopping habits by generation 2023
- Premium Statistic Support to brands using AI for customized suggestions in the U.S. 2024, by generation
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Online & offline shopping behavior
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- Basic Statistic Shopping channel preference among millennials & Gen Z for car parts in the U.S. 2023
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- Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for home & garden 2023
- Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for jewelry 2023
- Basic Statistic Shopping channel preference among U.S. millennials & Gen Z for hobby products 2023
Holiday season
6
- Premium Statistic Expected spending on the holiday season in the U.S. 2024, by generation
- Premium Statistic Leading considerations when holiday shopping in the United States 2023, by generation
- Premium Statistic U.S. consumers who regret past Black Friday purchases 2023, by generation
- Basic Statistic U.S. millennials who consider reviews and price when buying holiday gifts 2023
- Premium Statistic Expected spend among millennials for Halloween in the United States 2023
- Premium Statistic Expected spend among Gen Z for Halloween in the United States 2023
Reaching millennials & Gen Z
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- Premium Statistic Product placement marketing's reach in the U.S. 2024, by generation
- Premium Statistic Social media with highest purchase influence in the U.S. 2023, by generation
- Basic Statistic U.S. adults using social media for online search first 2024, by generation
- Premium Statistic Top information to be included in social media ads in the U.S. 2023, by generation
- Premium Statistic TV, social media, and website ads' impact on purchase in the U.S. 2024, by generation
- Premium Statistic Top areas needing to adjust to generational shifts for marketers in the U.S. 2023
- Premium Statistic U.S. adults buying a product from an influencer-founded brand 2023, by generation
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
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Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
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Starter Account
For single users
$199 USD
per month, billed annually
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- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Deloitte. (May 16, 2023). Which factors are most important for your sense of identity? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1413773/identity-factors-gen-z-millennials-austria/
Deloitte. "Which factors are most important for your sense of identity?." Chart. May 16, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1413773/identity-factors-gen-z-millennials-austria/
Deloitte. (2023). Which factors are most important for your sense of identity?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1413773/identity-factors-gen-z-millennials-austria/
Deloitte. "Which Factors Are Most Important for Your Sense of Identity?." Statista, Statista Inc., 16 May 2023, https://www.statista.com/statistics/1413773/identity-factors-gen-z-millennials-austria/
Deloitte, Which factors are most important for your sense of identity? Statista, https://www.statista.com/statistics/1413773/identity-factors-gen-z-millennials-austria/ (last visited January 08, 2025)
Which factors are most important for your sense of identity? [Graph], Deloitte, May 16, 2023. [Online]. Available: https://www.statista.com/statistics/1413773/identity-factors-gen-z-millennials-austria/